When launching a new contemporary fashion brand without a media budget, the devil is in the details. 2b.RYCH knew that they had to come out of the box with stellar branding, as their only media or consumer-facing communication tools would be on-garment identity and an online lookbook. As folks who believe in sweating the small stuff, MODCo was up to the task. We created a strategic and comprehensive brand identity system for this youthful yet sophisticated, European-influenced brand that included everything from logo design to color palette to lookbooks, as well as a compelling interactive website that functions seamlessly on the web and across mobile devices. The result? Creative that suited and defined the brand to a tee, another very happy client, and a brand we’re proud to wear.

• Create a strategic and targeted visual brand identity including logo, on-garment identity, corporate ID, etc.
• Design an interactive website that defines the brand and engages both consumers and retail buyers.
• Ensure website functions seamlessly across all digital platforms, Internet and mobile devices.

• A brand identity and website that functions above and beyond.
• Critical and commercial success.

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