Photo by Alexi LubomirskiAlexi Lubomirski
Photographer Alexi Lubromiski’s steady ascent in the fashion world speaks to what a bit of pluck and determination can do. Here at MODCo, we champion having the guts to get out there and show the world what you’re made of. So when Alexi confessed it was “pigheadedness” that got him where he is today, it was clear there was a story that needed to be told.
It begins at Brighton University where his class was read a list of the biggest names in the photography world, and promptly told that they would be turned away by all of them. Where the other students saw a roadblock, Alexi saw opportunity, snagging the piece of paper when the teacher left the room.
Armed with his portfolio, Alexi made his way down the list. Just as he was preparing to knock on Mario Testino’s door he received a call from his mother. Not only did she let her son know he was about to meet one of the biggest names in the business, she also confessed to a romantic connection. When the door opened the budding photog blurted out “Hi, my name is Alexi. I think my mom dated your cousin.” Thus began his four-year tenure with Testino.
Today, he shoots celebs like Charlize Theron, Gwyneth Paltrow and Natalie Portman for publications like Harpers Bazaar, German Vogue and GQ, as well as venturing into cinematic photo art. Alexi teamed up with MODCo to shoot Lane Bryant’s new 10 million dollar campaign, doing what he does best: “I know how to make a woman feel beautiful. I like to have fun,” he said. “There’s no need to torture ourselves. I want everyone to have a good time.”
