As I've been flipping through all the giant September issues, putting Post-it Tabs on far too many "must haves,” I came across the beautiful sunlit campaign for BCBGeneration shot by David Roemer. It's very rare that I actually like a campaign, and even rarer that I encounter a campaign targeting the younger generation that is not only stylistically pleasing but is appropriate for the demographic. The trio of girls are outfitted in textured layers and super playful accessories, not to mention perfectly tousled hair and bright, matte red lips. A couple of MODCo’s good pals had a hand in the project: Elizabeth Sulcer styled the campaign and Rolando Beauchamp is responsible for the hair. Well done. — Lindsey