WORK | Carolina Herrera

ASSIGNMENT: BRAND REPOSITIONING

Internationally renowned fashion house Carolina Herrera came to MODCo to lend a fresh perspective to the brand and attract a more youthful customer without alienating the existing customer base.

GOALS & CHALLENGES

We did what we do best - brought our signature fanatical attention to detail, our neurotic need to make women look flawlessly beautiful and the über-fancy suggestions to bring such fashion luminaries as bad boy Terry Richardson and the dashing Miles Aldridge to shoot these campaigns.

RESULTS

From 2002 to 2007 we created all of the international advertising campaigns for Carolina Herrera’s bridal, ready to wear and eye wear lines. Each campaign worked to bring an edge and youth-fullness to the brand’s image.

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