When Chris Burch was developing the concept for his latest venture, C.Wonder - he called MODCo. His challenge to us was to develop an iconic brand identity system and set of visual assets to lay the foundation and set the brand focal point for the new C.Wonder universe. Focusing on the the brand's ethos, and looking at the target consumer, and retail, online, packaging needs - we went to work and created a platform - from the logo, to the proprietary patterns, to on garment ID rooted in creative decisions that delivered branding that stands out and captivates.

We focused on the target consumer and created a brand identity system that best fit her needs. From the logo, to the proprietary patterns to on garment ID, every creative decision was made so that the branding would stand out and be captivating to the person purchasing the product.

An iconic branding system that is the focal point of the C. Wonder universe. From the first step into the store to the checking out, the brand ID is always present and becomes part of the shopping experience.