Translating a designer’s vision to the launch of a new fashion house. Laying a cornerstone from the beginning by creating an iconic brand identity platform that reaches across all channels and provides for exponential growth into the future.

We were there from the very beginning.  We came not just as a creative agency; rather we acted as expert image stewards and strategic branding partners. Every step of the way, we worked with Tory to define, launch and grow her brand image and business to the astonishing success it is today.

The Brand Foundations; including, the logo, on garment and corporate identity suite, package design, original store design, initial e-commerce website and her iconic proprietary textile designs were created by MODCo. These elements have become some of the most recognizable and desirable icons in Women’s fashion. This identity work continues to be the foundation for what is arguably one of the most successful fashion launches in recent history.