MODCo

ENVIRONMENTAL

OK, all we're saying is that we didn't retouch this man's chest. Sure we got Photographer Extraordinaire Carlos Serrao to light him like a Dutch Master, but that is the way this amazingly talented man actually looks in real life. And it was our happy job to bring out this very natural GQ side of Mr. 50 for the launch of his new fragrance. We were

responsible for concept to execution of the entire ad campaign. Yep another happy collaboration with your ole pals at MODCo, working hand in hand with our fabulous clients to make them look even more fabulous.