MODCo

2009 CAMPAIGN- PHOTOGRAPHED BY JAY ZUKERKORN/ ILLUSTRATIONS BY RIKKE JORGENSEN/VIEW WEBSITE

When a super snazzy client who handles gazllions of dollars worth of fabulous (and we don’t use that word lightly) jewels every day says to you, “ Hey, can you improve our branding?” We say, “Oh yeah, we’d love to brand your family jewels.” I mean, 30-karat diamond rings and MODCO were just to born to rub up against each other. So that’s just

what we did. We gave this very smart and more than a little conservative client a fashion face lift to attract a more luxury savvy audience and establish them as THE go to place to sell your fine jewelry. Turns out the ads worked, last we heard their business was more than doubled as a result of our efforts. Nice work people.