MODCo

2004 FALL CAMPAIGN - PHOTOGRAPHED BY TERRY RICHARDSON

When meeting the officers of MODCo, some are surprised to find out that a bunch of tattooed gear heads land such luxury brand assignments, including this job as agency of record for internationally renowned fashion house Carolina Herrera. With our fanatical attention to detail, our neurotic need to make women look flawlessly beautiful and the unlikely to über-fancy suggestion that we bring in photographers like bad boy Terry

Richardson or the dashing Miles Aldridge to shoot the campaigns, Herrera thought we were the perfect fit. From 2003-2006 we created the international advertising campaigns for Carolina Herrera’s bridal, ready to wear and eye wear lines, each aimed at updating the brands image to attract a more youthful customer base.