MODCo Creative Portfolio

We’re going to just say it. We love Andy Grossman.He’s the perfect client and a heck of a decent guy. What makes him so great? Well, we don’t have enough room here to wax poetic about his sense of humor or surprising humanity in a famously inhumane business, but what we can say is he’s a man who knows how to let good folks get good work done. Which is a good thing as we had a lot of work to do. MODCo was tasked with developing a brand identity for a new fashion line aimed at a cost conscious but sophisticated consumer.For this effort, we created everything from the brand’s core

strategy and DNA to who the target consumer is and isn’t. With the strategy in place we moved forward and developed the Asara brand logo, on-garment identity, retail and trade show environment concepts, marketing collateral, web site design, and concepted and produced the advertising campaign set to launch in Spring 2009. We even created a design for a silk scarf that will be used as an early promotional piece. And you know what? We had a great time doing it. Asara rolls out Spring 2009 and we can’t wait to watch it fly!

MODCo	2008 FALL CAMPAIGN - PHOTOGRAPHED BY JOSH OLINS 1 2 3 4 5
About Portfolio Asara Carolina Hererra Century 21 Circa Jane Iredale Kim Kardashian L'atelier Du Savon Loquita Modern Bank Nina Ricci Paco Rabanne Power by 50 Premise Rescue Beauty Lounge Theory Thompson Hotels Tory Burch VARIOUS LOGOS Victoria's Secret Beauty Contact
	We’re going to just say it. We love Andy Grossman.He’s the perfect client and a heck of a decent guy. What makes him so great? Well, we don’t have enough room here to wax poetic about his sense of humor or surprising humanity in a famously inhumane business, but what we can say is he’s a man who knows how to let good folks get good work done. Which is a good thing as we had a lot of work to do. MODCo was tasked with developing a brand identity for a new fashion line aimed at a cost conscious but sophisticated consumer.For this effort, we created everything from the brand’s core strategy and DNA to who the target consumer is and isn’t. With the strategy in place we moved forward and developed the Asara brand logo, on-garment identity, retail and trade show environment concepts, marketing collateral, web site design, and concepted and produced the advertising campaign set to launch in Spring 2009. We even created a design for a silk scarf that will be used as an early promotional piece. And you know what? We had a great time doing it. Asara rolls out Spring 2009 and we can’t wait to watch it fly!