We are a full service agency of superhuman strength and cleverness. With world class strategic, analytic and creative professionals working side by side, we possess the uniquely powerful combination of intellect and fairy dust that yields iconic ass kicking solutions for our clients.

We're Modco

YEAH WE DID THAT

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CAMPARI

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DAVID'S BRIDAL

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VERA WANG

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Client Experience

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What We Do

We are your one stop shop for
Brand Strategy, Media Planning, Media Buying, Brand Creation, Brand Activation, Brand Extension, Brand Re-Positioning, Brand Identity, Package Design, Product Development, Print, Radio, Television, Video, Content Creation, Production, Digital Media, Mobile, Outdoor Media, SEO, Social Media Strategy, Experiential Marketing, Direct Response, Behavioral Targeting, Consumer Research, Social Buzz, Paid Search, App Download Campaigns, Ecommerce Performance Media, Web Design & Development

Executive Team

This is MODCo

We’re MODCo Group. A dedicated, dare we say fanatical, team of professionals who bask in the glory of a great idea coming to life and a client who’s thrilled with the results. We get excited about every project we do from global omni-channel campaigns to start-up company logos and everything in between. With Creative, Digital, Media, Strategy and Analytics all under one roof, we possess the unique ability to work across all media platforms, current and future, and have a proven track record of delivering powerful results for our clients. We’re the guys you want on your side.

Sara Rotman

Founder, CCO (Boss Lady)

Prior to forming MODCo in 1996, Rotman’s professional experience ranged from Sony Music to Saatchi & Saatchi and RDA International where she was a creative director to VH1 and Broadway Video, and had the opportunity to delve into writing and directing. It was during this tenure that Rotman found her niche working in fashion, beauty and entertainment. Often called upon to develop or update brand identities for New York’s uptown set, she and her MODCo team have launched or breathed new life into many upscale brands, including Tory Burch, Carolina Herrera, Circa, Theory, Nina Ricci, Thompson Hotels and Modern Bank among them.

According to Rotman, MODCo’s key to success is developing cross platform approaches to branding and understanding how to create sustainability for their clients. Ask their long-standing clients, however, and they will tell you that it is their unflagging devotion to meeting their needs and a genuine love of what they do. Now with more than 19 years experience working in the fashion, beauty and cosmetic industries and numerous awards to her credit, Rotman has a thorough understanding of the unique sensitivities and issues involved in creating and maintaining a brand’s image.

Anthony Reddish

Vice President, Digital

Anthony comes to MODCo with a deep understanding of all things digital. A jack of all trades, Anthony - better known to the MODCo office as "Digital Anthony" - is involved in every step of the digital process from creating the big idea, to pitching, to developing UX and building the project. An expert in managing digital projects and working closely on the strategy, UX and information architecture of each project to generate an ROI, it's no wonder that Anthony's savvy has been enlisted by big-name brands like Benjamin Moore, HardRock Hotels, Stila Cosmetics, DoubleCross Vodka, Soul by Ludacris, Pfizer, Refinery 29, Interior Design Magazine, and AT&T.

Cressida Payavis

Associate Creative Director

Cressida brings over 15 years of creative experience in branding, advertising and packaging to the MODCo team, having worked with a diverse array of brands like American Apparel, Condé Nast, P&G, Sassoon and Swarovski. Trained as a painter, her eye draws from her everyday surroundings to create stunning and ownable visual campaigns. Since joining Team MODCo, Cressida has spearheaded the Lane Bryant, Lyssé and Via Spiga accounts from brand identity roll-out, advertising campaigns and on-going marketing creative support. Known throughout the office for her ability to turn an all-black outfit into something original, unexpected and just plain badass, Cressida is a true master when it comes to "edging up" the classics.

Kristin Treurniet

Director of Accounts

Kristin brings over 6 years of advertising and branding experience to MODCo. A Texan girl by way of Indonesia, Kristin’s account experience ranges from traditional account management and shoot production, to brand strategy and new business management. Since joining MODCo in late 2012, she has led major advertising accounts, including Lane Bryant and Cacique, as well as exciting strategy and branding engagements for clients such as WEtv, Under Armour, Body Central, and Lyssé. Prior to working at MODCo, Kristin worked on a number of global accounts such as Tommy Hilfiger, Donna Karan International, and Bottega Veneta. When she’s not hard at work, Kristin can be found cheering for the San Antonio Spurs or paddle-boarding.