There are few things that we, at MODCo, appreciate more than a good pair of shoes. So, when Brown Shoe Company brought us in to reposition and create a new brand identity for Via Spiga, we got a little hot and bothered...and we got down to business, starting with a major push to recapture the brand's Italian heritage. What does this mean, you ask? This means a new logo, new packaging, a website redesign and an epic Fall 2014 advertising campaign to launch in Vogue's incomparable September issue.

Our media team then developed a savvy digital strategy to support the launch of the new ecommerce website. And, while there is nothing that leaves the doors of MODCo that we would not proudly put our names on, let's just say that Miles Aldridge + Irina Shayk + Milanese color block = GENIUS.