If there's one thing we, at MODCo, love as much as fashion, it's a good stiff drink, so when Team Campari asked if we would help them relaunch their classic Negroni cocktail in style - that is, gin + vermouth + Campari - it was a no brainer. In addition to concepting and producing an epic launch party in the abandoned Harrod's department store in Buenos Aires, AND designing all event collateral, MODCo collaborated with the esteemed Campanella to direct 9 promotional short films about various Negroni versions and the bartenders who made them famous. Guess what? There's more. We also art directed and produced a promotional book, featuring the Negroni bartenders, their respective Negroni concoctions and the legend that accompanies each libation. We know, we know…we're sort of overachievers, but that's cool with you, right?