When Rebecca Taylor knocked on our door looking for a creative and media team to steer her Spring 2013 ad campaign and generate brand awareness, we rolled up our sleeves, slicked back our hair and gave a resounding, HELL YEAH, we will. So, we thought bold, we thought big, we thought Color Bomb, a campaign concept that would capture a cool as all get-out Rebecca Taylor girl. To execute, we called in photographer Alexi Lubomirski and model Aline Weber. Then, with some epic creative material in our back pocket, we signaled our media team, who swooped in and made sure that our ads dominated Lincoln Center, all surrounding pedestrian areas and online on NY Times, WSJ and NY Mag, during Spring 2013 NYFW. It was a total RT Takeover.