After several successful collaborations, Vera Wang once again called on MODCo for a brand launch. MODCo was charged with executing a full suite of creative materials that were exclusive to the new brand, yet still in keeping with Vera’s luxury perspective and appealing to the target consumer. Oh, and it had to distinguish the Vera brand while also living within the Zales world among dozens upon dozens of other product lines. Got all that? Complicated? No doubt. Right up MODCo’s alley? You bet. MODCo sprang into action with an awesome new logo design, brand book, and cinematic advertising campaign, helping Vera Wang advance the story she began writing with White by Vera Wang for David’s Bridal collection. To top it all off, we created signature packaging and retail displays, now featured in 500 Zales stores nationwide.