MODCo was tapped by iconic Canadian retailer, Joe Fresh, to refresh their visual identity, from word mark to logo, and to serve as their in-house out-of-house creative team. That's right, we at MODCo were hand-picked to do what we do best, to lead creative strategy and execution of all advertising efforts across the Apparel, General Merchandise and Beauty channels of this rapidly growing business.

Whether it’s advertising for Print, TV, Radio, or in-store assets like signage kits, weekly flyers and coupons—YOU NAME IT—MODCo is not only responsible for developing the creative strategy and executions, but also making sure that it gets to the appropriate parties on time, and rolls out seamlessly and flawlessly. When we develop a campaign, we take all of the different components into consideration, knowing good and well that our strategy has to have the legs to span multiple platforms – big and small.

Talk about a juggling act! Working in tandem with the good folks at Joe Fresh (and some decidedly lofty expectations), MODCo continues to crank out creative that is both accessible and aspirational, season after season.