When MODCo met BELLA the chemistry was unexpectedly awesome. Yes, unexpectedly…C’mon, we are an agency best known for our collaborations with fashion brands and BELLA makes kitchen appliances, but we have never been ones to shy away from a good challenge. That just ain’t who we are. So, when BELLA enlisted us to direct their first-ever creative marketing campaign as well as a big, honkin’ media buy, we stepped up to the plate in a major way. We leveraged the fun, bold, playful spirit of the brand to concept and art direct a series of product-specific promo videos aimed at the millennial consumer and, from there, our trusty media people went to town placing those videos.