"Charmed, to meet you!" That's what we said when we first met the talented team at Alex and Ani. Already famous the world over for their customizable bangle bracelets, Alex and Ani enlisted MODCo to establish brand hierarchy, create digital assets for their website, alexandani.com, and concept and art direct their print, TV and digital advertising campaigns. For Fall '14, this meant coming up with a catchy (and brand-specific) tagline, "There's More to the Story," and enlisting world-famous fashion photographer Cass Bird, as well as models Naty Chabanenko, Ryan Taylor and Anne Vlastylina (better known as ANNE V). Still not impressed? MODCo also brokered a brand partnership between Alex and Ani and indie-pop singer-songwriter, Ingrid Michaelson, whose song "Afterlife" is featured on our "There's More to the Story" TV commercial. How's that for totally charming?